It started with one simple question: what's actually in this?
When Roodmy Poulard went vegan, he wanted to actually know what was in the products he was putting in and on his body — not just trust a label or a buzzword stamped on the front of the package.
But the more he flipped products over and read the fine print, the more he realized how hard companies make it to understand what you're really buying. Additives you can't pronounce. "Natural" that means nothing. Marketing dressed up as health.
So he built the tool he wished existed — for anyone, vegan or not, who just wants to take back control of what they consume.



